Are you wanting to know how keyword research is done?
Keyword Research can be one of the most frustrating and time consuming tasks to do when you are trying to build out your website with a focus on ranking Low Competition Keywords.
I am going to give you a few tips to help overcome the long drawn out process.
Finding the best keywords to use in your sites content (articles) can be just as important as finding the right niche to target.
There’s a gazillion different ways to do keyword research and if you have been online for any length of time you’ll come to realize that even the “guru’s” can’t agree on how it should really be done.
So I say don’t stress about it…find the best method that works for you, tweak it a bit, follow some sound advice and stick with it!
With that said there are a few things that you will need to know in order to start off in the right direction.
Most people who start out online gravitate to a free keyword research tool and the tool of choice is Google’s own keyword research for adwords.
While there is no right way or wrong way when it comes to picking the keyword research tools to use, some of the paid tools do have their advantages which can save you quite a lot of time and frustration.
I use Long Tail Pro and I love it for the simplicty of finding low competition keywords, however it’s not necessary and you can get the job done with the free tools.
It just takes quite a bit longer to find good keywords to target because you have to do a ton of research beforehand to see if your keyword is a good choice. Finding the right mix of low competition keywords that have a decent amount of search volume can be very difficult without the help of a software that does it for you.
With Long Tail Pro keywords are easy to find showing me clearly what keywords have low enough competition and a decent monthly search volume so that I can target them in my content right away.
I trust the Long Tail Pro keyword research software.
I have had no concerns or issues since becoming a member. The connection to my Google Keyword Planner account is sometimes wonky when working with LTP but I think it is on the GKWP end.
Here”s the link again to this software…give it a try for 10 days Free of charge!
How To Do Keyword Research For Free
Here’s what to do if you are low on funds…
1. Go to the “google search” and type in “google keyword tool”
2. Load up the GKWT and sign up for an account.
3. Once you are logged in go to, “Search for new keyword and ad group ideas”
4. Enter your “seed” keyword idea and then click on the Keyword Ideas tab
* What this means is that you type in your main keyword phrase also known as your seed keyword. For example if your niche was about large dogs start your keyword research by entering “Large Dogs”. If your niche is about shoes start your keyword research by entering in “Shoes”.
5. In order to get unlimited keyword phrases returned with this keyword research tool, you need to sign up for an adwords account and then sign in to your account whenever you are doing keyword research.
This free tool will give you so many great keywords to work with and you will also get the CPC (cost per click) amounts for each keyword which is good if your site monetization is focused on earning Adsense revenue.
6. Click on Monthly Searches to arrange the keywords from the most searched to the least searched.
7. Look for promising keywords to build your site around.
Generally you will want to look for one main keyword (called a Primary Keyword) that has a decent amount of search volume per month and two to three related keywords (called Secondary Keywords) to also use in your content.
Ideally you should make a keyword research checklist for yourself to follow which will make it easier to remember the steps.
After you find your primary and secondary keywords to use on your website, you’ll need to start building your website and set up your website structure. This article does not focus on Building A Website, so I will give you a few suggestions below.
Watch for my article on Building A Website in the future.
There are many ways to structure a website, too many to include in this article, so here’s a brief breakdown of some models you can follow.
- Sites that are tightly focused on one main keyword only such as a particular “Video Card” – This would be called a Sniper Site which was first termed as such by George Brown. Also called a Niche site or a Mini Site.
- Sites that focus on 3 or more different products related to “Video Cards” – This would be a typical Review Site and learning how to make these types of affiliate sites profitable can be done through courses like this one offered by Mark Ling.
- Sites that focus on everything and anything that is related to “Video Cards” – This would be an Authority Site and to learn more on how to build an authority site you can check out this Free Starter Membership Site.
- For a jump start on learning how to build a tightly focused Amazon website here’s the link to a very good beginner’s guide that is Free. www.wealthyaffiliate.com
More Keyword Research Tips To Follow
Enter your main primary keyword into the google search and take note of the “suggested terms” that drop down, as well as the related terms that google offers you at the bottom of the page.
You’ll want to sprinkle these words throughout your articles page or post.
These keyword phrases may not have much search volume, if any at all, but they are viewed as being very important keyword phrases to use as google relates them to the keyword that you are focusing on ranking.
Do the same thing with your secondary keywords…if these keywords have a decent search volume and low competition consider using them for new articles on your website.
O.K. so let’s talk about search volume numbers…
There is no preferred amount of search volume that is standard to all internet marketers.
Read that again! Don’t get hung up on having a certain amount of search volume.
Some internet marketers will tell you that you need a minimum of 100 searches per day totaling 3000 Monthly Exact Match Local searches a month while other marketers will say give me 200 Exact Match searches per month with a high cost ticket item and I will make a good profit.
Really I prefer to know that if I am putting all the effort into building a website that the potential to do extremely well is there…if I hit one of the top 5 positions.
Other people like to go for the low hanging fruit because there is far less competition there and I see it as a good plan as long as your commission is rewarding enough.
Competition is another very important topic that I will cover in another post.
Can I let you in on a secret?
I really hate doing social media marketing, FaceBook, Twitter, blah, blah, blah… I would much sooner find low competition keywords that require less backlinks to rank or get natural backlinks to get a site ranked in google.
More on that later in another post.
For now just map out the keywords that you would like to use to build your website. You can always optimize your posts or pages for more than one keyword making the search volume higher overall.
Tip: Always search for your keywords with the profitability potential of the keyword in mind…look for buyer keywords and/or other keywords that lead to sales.
Otherwise you’ll waste a lot of time building sites thinking that there is a potential for profit when in reality you have just picked an informational keyword that will not convert to sales because people were just looking for free information. Don’t get this wrong!
Most people will tell you that the best converting keywords have buyer identifiers such as buy keyword, keyword review, keyword sale, and the like, however I have found that you can still get sales from keywords without these identifiers.
Someone looking for “red boots” can still open their wallets and buy because they are looking for a particular color of boot that you are focusing your website on and if you present them with an array of red boots that they like, chances are they will buy.
Tip: Use your keywords wisely throughout your content. There is absolutely no need to stuff your keywords everywhere in your content anymore, that train has left the station.
Focus instead on these areas:
Your Primary Keyword For Each Article Belongs Here:
1. In the Title
2. In the Url
3.In the Meta Description
4. In the Article A Few Times – 1st. sentence, last sentence, a few times in between
**Also add a few related secondary keywords in the article.
Are you wanting to get started right away instead of waiting for more posts?
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